WELCOMING ALUNA RUM TO THE BRAND TAP GROUP FAMILY

We’re delighted to announce that Aluna Rum has signed a new UK distribution partnership with Brand Tap Group, commencing 1 January 2026. After eight successful years with Mangrove UK, this new chapter will see Aluna transition to an end-to-end service within Brand Tap – from production and bottling through to storage, sales, and logistics.

Aluna has been a valued partner of ours since their launch in 2017, working closely with our team across NPD, production, and bottling. As they prepare for the next stage of growth in an increasingly dynamic market, we’re proud to strengthen that partnership and support their long-term ambitions with a fully integrated solution. Together, we aim to unlock greater efficiencies, ensure uninterrupted supply, and accelerate their presence across the UK trade.

 As an independent, family-owned business, we’re committed to quality, sustainability, and supporting mission-led brands. With our new 40,000 sq ft facility opening outside Kidderminster in early 2026 and our expanding national sales reach, we’re well placed to amplify Aluna’s growth.

Aluna Rum—created by Heather Graham and Guy Ritchie—has built an impressive footprint across the on-trade, from Michelin-starred restaurants to iconic casual dining groups, cruise lines, independent bars, and hotels nationwide. Their lower-sugar, mindfully made rums are now available in 16 markets worldwide, supported overseas by Charter Brands.

We’re especially excited to introduce Aluna Clara, a premium white pouring rum that offers exceptional quality at a competitive price—giving our customers a fresh, powerful option in the category. With both Aluna and Brand Tap proudly part of 1% for the Planet, this partnership is rooted in shared values as much as shared ambition.

With Aluna’s standout brand, our rapidly scaling sales infrastructure, and a clear vision for 2026, we’re looking forward to achieving something special together.